That claim is oversold.
Stretch marks are a form of scar tissue in the deeper layer of skin (dermis). No “remedy” reliably makes them disappear completely or permanently “smooths” them out. Some treatments can reduce their visibility, especially over time, but results vary a lot.
What actually has some evidence behind it:
- Retinoid creams (like tretinoin) may help newer stretch marks fade somewhat
- Laser treatments (dermatology clinics) can improve texture and color
- Microneedling may stimulate collagen and soften appearance
- Moisturizers (hyaluronic acid, centella asiatica) help skin feel better but won’t erase marks
Be cautious with products promising “total removal” or fast results—they’re usually marketing exaggeration.
If you want, tell me whether your stretch marks are new (red/purple) or older (white/silver), and I can suggest realistic options that actually fit your situation.

